"Wierd" Advertising

Consumer centric markets is the mantra. Every product, every service almost everything puts consumer first. Hence the success. Advertising has placed consumer emotions on its top priority. Using babies has been so common these days that every three out of five ads have babies in them. Continuing with this trend of marketing on human emotions, a new concept of advertising has emerged. This time marketers will play with your neurons. Everything is stored in the brain as neural circuits. Everytime you remember something, a neural circuit is established. It is seen that you can easily remember things those that are very silly. You would forget the most important place that you visited recently but you would never forget a silly joke that was told to you by your friend on the way.

This concept is now used in Advertising. One such example is of the beer named "Cobra" which is an indian lager. I dont think we get this beer in India itself but we have it here in UK. The advertisements of Cobra beer are very silly and they are no way connected with the beer nor specifying its characteristics. The ad goes like this- the beer bottle is shown then they show a football player making a goal, then they show an earth worm crawling, then they finally show the beer bottle again. Made any sense ? No ? Thats what the marketers are looking for. Ads are so confusing that you tend to think more on it and remember it more. In a shelf space market where there are plenty of beers to choose from on a single shelf, how can anyone remember its characteristics, its color or any feature of it. These Ads make you remember only its name. If the consumer remembers a product name then its more likely that he buys the product.

There is another advantage of this kind of advertisements. They need not repeat the Ad to make you remember as you would never forget. Very high cost savings has been proved through these kind of advertisements. From normal "we are the best" Ads to playing with emotions and now the neuro Ads.. who knows what the marketers are targeting next ?